So Sincere.

Nasir’s career moves certainly don’t generate the buzz they once did, but dude can still incinerate a microphone. Yes, this sounds dated. Yes, it does bear some resemblance to past singles. And yes, Esco continues to exist only as a shadow as his former self. More than anything, I wish for Nas to stay relevant. Illmatic remains the blueprint (pun fully intended) for what a hip-hop album should sound like when all essential forces combine: flawless production, thought-provoking lyrics, just the right amount of hype, and a, indescribable ferocity. But now, he seems to be fighting an uphill battle, or at the very least treading water.

The problem is, Nas’ name just doesn’t hold weight with the Youtube generation, and this effort isn’t going to do anything to help bridge the gap. Though an upcoming collabo with Frank Ocean and rumored production contributions from Yeezy lead me to believe he at least acknowledges his descent into obscurity, I’m not holding my breath.

DOWNLOAD: Nas – “Nasty” (prod. Salaam Remi)


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